When I found out that the client we had was representing Ecological preservation I was actually pretty excited. I grew up in Scotch Plains, NJ and growing up I realized that Scotch Plains and most of the towns surrounding it are the most boring places ever. However there was always one thing that my town was good for and that was exploration. Scotch Plains is host to a slew of climbable rooftops, explorable tunnels, and most importantly, nature reserves galore. On any given weekend, my friends and I would go up to the nature reserve, find a new trail and walk for hours. There a lot of cool stuff that can be found in an afternoons walk. I brought that up to my groupmates and I gave us the idea to maybe film a nature walk. The first day we had the idea to make a series of commercials that showcased multiple locations to talk about. The second time we met we decided to make those locations nature reserves. I work well with video and audio so it would be right up my alley to create a commercial of some sort. We also have people in our group willing to make info graphics which would help us aswell.
What our group decided to focus on was NJ Open Space Month. It’s really hard to find online informations about it but we did find a few things that we would want to promote such as the Adopt a species program and the instagram contest. The main idea behind our commercials will be to promote NJ Open Space Month while also showcasing the multiple nature reserve that we would be visiting.